Ethics in the Workplace Essay Sample

Morals in the Workplace Essay Sample Morals in the Workplace Essay All together for a working environment to keep existing in congruity and have and a decent portion of profitability, rules must exist. In a perfect world, these guidelines in itself must keep up the harmony and should give the most ideal outcomes conceivable. Be that as it may, on the grounds that the human factor is added to the condition, at that point extra frameworks must be instituted. A portion of these frameworks are either encoded (or composed) while others are essentially comprehended without the should be posted by any means. With everything taken into account, these things which people should watch and keep up in the working environment are called working environment morals. A case of a composed working environment ethic is clothing standard. In work environments, corporate clothing types are typically considered â€Å"ethical† while your standard nightgown are definitely not. Nonetheless, as could be reasoned from the announcement over, a few issues of â€Å"unethical behaviors† change from work environment to work environment, since while others believe wearing corporate clothing types to be the moral method of dressing when on organization grounds, different organizations would incline toward their representatives working in nightgown, or if nothing else, in their shirts. Since a portion of the principles that manage human practices in the working environment change from one to the next, the greater part of these shifting standards are coded all together for the representatives to be continually helped to remember. In any case, there are likewise other working environment morals which doesn't shift in the middle of organizations or work environments. These moral guidelines incorporate regard, trustworthiness, and genuineness among others. Not at all like the past models expressed over, these thoughts are what everybody within the working environment must soak up and not continually helped to remember. These thoughts are fundamental not just for everybody, not just in light of the fact that they are required and expected to do as such, but since it makes a superior domain for everybody to create the most ideal outcomes without expecting that something unforeseen is going on, or is coming up. To limit to these models let me give one of each and portray them in a progressively explicit way. Genuineness is one of the principal instances of a work environment morals. Without trustworthiness, the working environment would just not exist since data, information, and results ought to consistently be accounted for to the correct directs so as to alleviate any dangers or resolve any issues that may emerge. Another case of an unwritten hard working attitude is respectability. Trustworthiness alludes to the having solid good standards. What makes this significant in understanding hard working attitudes is that profound quality and morals are firmly sewn. Them two originated from mores (or rights) and consequently having one of these attributes additionally implies having the other one. In conclusion, we have transparency. This is additionally a significant hard working attitudes since receptiveness likewise prompts better connection and elements between each person. Receptiveness implies being available to reactions (productive) and different thoughts without partiality which co uld influence ones objectivity. Following from these announcements, a solid contention could be made about what comprises a solid working environment. All together for the working environment to consistently develop and prevail with regards to arriving at its objectives, one could state that setting up working standards and laws isn't sufficient. Rules are as a rule for the specialized and operational parts of the organization (for example conveyance framework) yet are insufficient to address human variable that exists in the middle of the normal procedure. In accordance with this, it could without much of a stretch be contended that a perfect work environment is one where the working principles built up are simply matching impeccably with one’s working environments morals (both composed and unwritten). A people group where individuals recognize what to do both in their occupations just as how to help other people advances and gains the most ideal outcomes conceivable.

Art Apprecition IP Week Two Essay Example | Topics and Well Written Essays - 500 words

Workmanship Apprecition IP Week Two - Essay Example The workmanship incorporate well known tombs of sovereigns and Egyptian drawings (Robins, 2008). Informative supplement A shows the Sphinx of Senwosret III. The period was between 1878 B.C. to 1841 B.C. The ancient rarity shows that the sculpture contains the half collection of monster. The other piece of the brute is the leader of a person. B. The Smithsonian Institution Freer Gallery and Sackler Gallery Ancient Art Sackler Gallery Ancient Art. The Smithsonian Institution Freer Gallery and Sackler Gallery Ancient Art Sackler Gallery Ancient Art contains craftsmanship relics from the Ancient time frame. The timeframe incorporates famour workmanship pieces like the colossal Sphinx. The museum’s curios, including Appendix B, incorporate assortments from a few nations. One of the conspicuous areas of the historical center is devoted to old Egyptian Art. The craftsmanship pieces speak to things originating from the hour of the Pharaohs. The above sculptural plan is run of the mill of Ancient Egyptian Art mold (Schatz, 2009). C. The Louver Museum. The Louver, France, Museum likewise incorporates Ancient Egyptian craftsmanship relics. The gallery contains sculptures and different curios that speak to the hour of the Egyptian Pharaohs. Type of the Artwork. The two artistic expressions have various structures. The hieroglyphic drawing (Appendix C) is two dimensional while the tomb of Pharaoh Perneb is three dimensional. The Ancient Egyptian fine art is two dimensional. The photos of the old Egyptian time frame incorporate straightforward lines to show the state of an individual or a creature. In any case, the Ancient Egyptian models are three dimensional. A case of three dimensional craftsmanship is the Sphinx sculpture (Springer, 2010). Furthermore, the Appendix D picture shows the tomb of Perneb. It was built during 2381-2323 B.C. The tomb is made of stone and other concrete like materials. The tomb represents there is an existence in the wake of death. Further, the materials utilized are plain paper. Really taking shape of the pyramids and the Sphinx, stones were utilized really taking shape of the pyramids. Coarse mud

What Happens When You Bounce a Check

What Happens When You Bounce a Check What Happens When You Bounce a Check? What Happens When You Bounce a Check?For the most part, things that bounce are really fun. But when it comes to bouncing checks, theres no fun in sight.Fall is underway! Sometimes when things fall, they land with a thud. But other times, they bounce, buddy! And one of those things that can bounce is a check.But what exactly does it mean to have one of your checks bounce? And what should you do if you receive a bounced check? Let’s find out! A quick checking check-in.You probably know what happens when you write a check, but just in case, let’s review real quick: When you write a check, you’re telling your bank to transfer the amount you’ve specified to the person or entity you’re writing the check too.Even so, it’ll take a few days for the money to be transferred from your account after the check is cashed. And remember: The other person has to deposit the check before those funds will be removed.If you dont currently have the funds in your account to cover the transactio n, you can ask the person receiving the check to wait for a longer period of time before cashing it. However, there’s no guarantee that they will actually wait. That’s why, when you write a check, you should treat it like those funds are being removed from your account as you’re writing it.Because if you don’t, and you don’t have the proper funds in your account when the check recipient attempts to cash the check, the check will bounce.NSF Fees and lost trust.  So what happens if someone tries to cash a check you wrote for them and it bounces?“There are two major consequences of bouncing a check,” explained financial educator and Joseph Dillard. “First, you will be charged a Non-Sufficient Funds (NSF) Fee. Depending on the financial institution, this fee ranges from $25-$38 per occurrence. That can get expensive!Second, you lose trust with the person or merchant to whom you wrote the check. Several merchants do not even accept checks anymore because of the great poss ibility that they might bounce. Instead, they opt for electronic payments in the form of debit and credit cards.”Jared Weitz, CEO and Founder of United Capital Source Inc, echoed Dillard’s explanation and added an additional consequence:“Aside from the bank fee, I think there are many consequences of bouncing a check. The person who the check bounced on now has a notion that you’re no good for checks anymore, and who knows who else they will tell right?Also, the bank won’t extend protection against checks bouncing if you have a history of it. There’s also generally a late fee for paying something late and on a percentage basis it’s generally large.”Well, that’s not great! But what can you do about it?The best solution is prevention.Obviously, as we mentioned above, the best way to deal with bouncing a check is to never have bounced a check in the first place.“The number one way to avoid bouncing checks is to balance your checkbook,” advised Dillard. “Many peo ple do not write in check registers to note deposits and purchases, so they do not know exactly how much money they have in their checking accounts. As a result, they end up giving away money by paying NSF fees.These fees can be avoided by balancing their checkbook, so they will know exactly how much money they have when they write a check to make a purchase. You can read more about this on Dillards ExBanker blog.Still, even if youre better moving forward, you can’t change the past. So what should you do if you have a check that bounced? Here’s what Dillard suggested:“The first thing you should do is get to the bank to make a deposit to make sure enough money is in your account to cover the cost of the NSF fee and to cover the check in case it is presented again. A lot of merchants will present the check to the bank a second time in an attempt to get paid for the item.Second, contact the merchant to let them know that you made a mistake but there is enough in your account for the check to be presented again. This will build confidence in the merchant for you.”But what if you’re the bouncee?Bounce back to reality.While receiving a bounced check may not have the same negative consequences as writing one, it still comes with the obvious disadvantage of not getting the money you needed or were owed.“If you’re on the receiving end of a bounced check, the first thing would be to contact the person that sent it to you for an explanation and then take it from there,” recommended Weitz. “If it’s possible to withhold services or goods until a new check clears you should.”Being on either side of a bounced check is not an ideal situation. But with proper precaution and communication, you lower the odds of being negatively affected. Make sure to keep your financial house in order so it doesn’t become a bouncy castle.To learn more about managing your finances, check out these related posts from OppLoans:From Budget to Baller: 6 Tips to Grow Your Mone yThe (Comprehensive) Couple’s Guide To Budgeting8 Ways To Save Money Today, Tomorrow and Every Day AfterWhat are your best strategies for avoiding a bounced check? We want to hear from you! You can find us  on  Facebook  and  Twitter.ContributorsJoseph Dillard  graduated from Northwestern University in Evanston, Illinois in 1989 with a B.A. in Economics. He has been in the financial services industry for 30 years, with 15 years in Retail Banking Management. Joseph also has a Life Insurance license, in addition to Series 6 and Series 63 licenses. His experience in Banking and involvement in the community lead Joseph to become very passionate about Financial Education. He wants individuals to learn how to take advantage of the financial services industry instead of being taken advantage of by that industry.Jared Weitz  (@jaredweitz)  has been in the financial services industry for over 10 years. Due to his extensive work experience and deep network of close financial relationships, he handles a multitude of different finance options for his clients and contacts. Over the years, he has held positions in some of the largest business financing companies in the U.S. Some of his roles have been: Underwriter, Director of Business Development, Managing Partner and currently, CEO of  United Capital Source, LLC.

The Doppler Effect for Sound Waves

The Doppler effect is a means by which wave properties (specifically, frequencies) are influenced by the movement of a source or listener. The picture to the right demonstrates how a moving source would distort the waves coming from it, due to the Doppler effect (also known as Doppler shift). If youve ever been waiting at a railroad crossing and listened to the train whistle, youve probably noticed that the pitch of the whistle changes as it moves relative to your position. Similarly, the pitch of a siren change as it approaches and then passes you on the road. Calculating the Doppler Effect Consider a situation where the motion is oriented in a line between the listener L and the source S, with the direction from the listener to the source as the positive direction. The velocities vL and vS are the velocities of the listener and source relative to the wave medium (air in this case, which is considered at rest). The speed of the sound wave, v, is always considered positive. Applying these motions, and skipping all the messy derivations, we get the frequency heard by the listener (fL) in terms of the frequency of the source (fS): fL [(v vL)/(v vS)] fS If the listener is at rest, then vL 0.If the source is at rest, then vS 0.This means that if neither the source nor the listener are moving, then fL fS, which is exactly what one would expect. If the listener is moving toward the source, then vL 0, though if its moving away from the source then vL 0. Alternately, if the source is moving toward the listener the motion is in the negative direction, so vS 0, but if the source is moving away from the listener then vS 0. Doppler Effect and Other Waves The Doppler effect is fundamentally a property of the behavior of physical waves, so there is no reason to believe that it applies only to sound waves. Indeed, any sort of wave would seem to exhibit the Doppler effect. This same concept can be applied not only to light waves. This shifts the light along the electromagnetic spectrum of light (both visible light and beyond), creating a Doppler shift in light waves that is called either a redshift or blueshift, depending on whether the source and observer are moving away from each other or toward each other. In 1927, the astronomer Edwin Hubble observed the light from distant galaxies shifted in a manner that matched the predictions of the Doppler shift and was able to use that to predict the speed with which they were moving away from the Earth. It turned out that, in general, distant galaxies were moving away from the Earth more quickly than nearby galaxies. This discovery helped convince astronomers and physicists (including ​Albert Einstein) that the universe was actually expanding, instead of remaining static for all eternity, and ultimately these observations led to the development of the big bang theory.

Analysis Of The Movie Waiting For Superman - 1952 Words

Danny kinder-key Waiting for Superman 2010 Mr. Davis Guggenheim—an American film director and producer wrote and directed Waiting for â€Å"Superman†, a documentary that deals with the American education system. Guggenheim argues that they are failing more each year in producing successful students. He finds where the faults are within the public educational system. He takes the time to show us some of the faces to those numbers to make his pubic realize they are more than just numbers dropping off the charts. He wishes to not only inform, but also to inspire others to act. This essay expresses how he portrays his arguments effectively; also identifying and analyzing the strategies that Guggenheim uses to organize and develop his ideas and determine who his intended audience is. Guggenheim successfully persuades his audience, first by using the ethos appeal. He does this by opening his film by explaining that as parent, he also worries and cares for the success of his own children and is very aware of the degradation of the public education. He is also being fair-minded as he opens up about a previous film he created where he was actually supporting the idea that public schools worked. Although he held those beliefs up so highly once, he’s now changed opinion. Guggenheim sincerely expressing why this has happened saying, â€Å"Ten years later, it was time to choose a school for my own children...and then reality set in. My feelings aboutShow MoreRelatedAnalysis Of The Movie Waiting For Superman 1186 Words   |  5 Pages â€Å"Waiting for Superman† looks at a problem plaguing American schools all over the country today. This film makes it clear this problem hits hardest in the poorest communities of the country, he does make it clear thou gh that it can happen in rich communities and suburbs.. The filmmakers attack all political parties and belief systems. The movie looks at many things , the funding of schools, how supplies are distributed to schools, how teachers are picked and monitored, teachers unions, differentRead MoreMovie Analysis : Waiting For Superman 1271 Words   |  6 Pageslife gives you lemons, make lemonade: a clichà © that seems to be used oftentimes and never fails to humor some truth in it. In the television show, The Simpsons, episode: â€Å"How the Test Was Won,† directed by Lance Kramer and the documentary, Waiting for Superman, directed by Davis Guggenheim, indicates the depleted issue in our education system. Both texts argue the decline of our nation’s literacy and school merit that comes with. Ultimately, Guggeheim builds his credibility with citing reputableRead MoreAnalysis Of The Movie Waiting For Superman 935 Words   |  4 PagesWaiting for Superman is a docume ntary that scrutinized public schools primarily located in inner-city areas. The documentary provided criticism towards educational reforms and the process of seeking alternative private or institutionalized education (i.e. charter schools). The film showcased the testimonies of five students and their desires to escape the failing public schools in the area. Waiting for Superman is metaphorically titled to suggest that a false sense of hope is given to studentsRead MoreAnalysis Of The Movie Waiting For Superman 902 Words   |  4 PagesWaiting for â€Å"Superman† is a documentary that focuses on five children-Anthony, Bianca, Emily, Francisco, and Daisy- who are looking for a better outcome for their education. The film is set up to follow different stories to explain how the school system works and the different ways that each school district functions. In detail, it unravels the struggle of the American school system and how the roles of charter schools has increased. It shows the five different charter schools that each child wantsRead MoreMovie Analysis : Waiting For Superman2121 Words   |  9 PagesAfter watching both â€Å"Waiting for Superman† at home and â€Å"Race to Nowhere† in class, a lot of conclusions can be made from both incredibly made documentaries. Both films offered their audience the oppor tunity to be informed about the problems and issues in contemporary American education, both clearly with two completely different points of view. â€Å"Waiting for Superman† and â€Å"Race to Nowhere† were both created in 2010, and here and now in 2015, major issues in the United States surrounding educationRead MoreVsdgvfyhb2024 Words   |  9 PagesWriter’s Reflection ​When I heard the assignment for Inquiry Two, I was quite excited. I had heard of â€Å"Waiting For Superman,† but had never really had the chance to watch it. The topic of it is something that I am extremely passionate about and was eager to learn more about. So I happily watched the documentary and quickly whipped out a first draft (rough rough draft) without even really having to think about it- the words just poured out. However, when writing my real rough draft, I tried to focusRead MoreExamples Of Education In Waiting For Superman1242 Words   |  5 PagesA proper education is one of the most important things in a childs life. In the powerful documentary, Waiting for Superman, directed by Davis Guggenheim, the audience is given an insight on charter, public, and private/ boarding schools. While the underlying tones of the film are leaning towards the positives of these prestigious schools, the main principle is how important an education is, and the steps the cou ntry is taking to improve it. Throughout the film, a strong pull of emotion is presentedRead MoreA System of Failure Essay2247 Words   |  9 Pageswriter Jerry Siegel and artist Joe Shuster first appeared in Action Comics. Deemed Superman, the mythical hero was dedicated to fight for social justice and overthrow tyranny. Soon after, his iconic flashy red cape and tight blue bodysuit graced the shelves of comic shops as he flew straight into the hearts and minds of fellow Americans faster than a speeding bullet. In spite of being a very foreign immigrant, Superman has long been portrayed as a loyal patriot fighting for truth, justice and the AmericanRead MoreThe History of Inequality in the United States1111 Words   |  4 Pagestheir parents because of immobility, how far they advance in their positions will be determined by the system of meritocracy (Manza, Arum, Haney, 2013). If a class analysis is conducted, it will probably be easy to see that the workers would be members of the lower class. Three issues that were not included in â€Å"Waiting For Superman† are the issues of inequality based on race, income, and wealth, all of which can be tied back to each other. The issue of race can be seen by the fact that many of theRead MoreSailor Moon2795 Words   |  12 Pagesbasing my analysis off of the Japanese version of the series. I have long since felt that the English version does a disservice to its fans by making the characters immature, censoring homosexuality, and stereotyping what it is to be a teenager. I will also plead artistic license on the spelling and order of the names. So, without further adieu, the Sailor Soldiers. Sailor Moon/Usagi Tsukino: Our heroine. Our very flawed heroine. And how refreshing that is! Instead of a very boring Superman who could

Core Concepts in Cultural Competence Free Essays

Core Concepts in Cultural Competence Key Concepts (printable) |Cultural Competence | | | | |Definition: |Cultural Competence is a set of values, behaviors, attitudes and practices within a system, organization, program or among | | |individuals that enables them to work effectively across cultures. Cultural competence refers to the ability to honor and respect | | |the beliefs, language, interpersonal styles and behaviors or children and families receiving medical care, as well as those of the | | |staff who are providing such care. Cultural competence is a dynamic, ongoing developmental process that requires a long term | | |commitment and is achieved over time. We will write a custom essay sample on Core Concepts in Cultural Competence or any similar topic only for you Order Now | | | |Examples: |Examine Cultural Competence in the following examples: | | |Example 1: Maria Hernandez arrives late for her appointment, and explains that she spent a few hours with her elderly aunt on the | | |way to her appointment. The nurse, Ella, greets Maria warmly and comments on Maria’s devotion to her family. Ella understands that | | |in the Hispanic community, caring for family often comes before an individual need such as an appointment. | | |Example 2: When Gina, the social worker, enters an examining room she is already alert to the fact that the family she is meeting | | |may have views about healthcare that are different than her own. She inquires about the family’s beliefs, drawing on her knowledge | | |of the culture, but primarily interested in what the family tells her about their unique views. | | |Example 3: Fred, the pharmacist, becomes frustrated with an Asian family who has been using herbal remedies. With great authority, | | |he tells them that they are â€Å"doing the wrong thing. † Fred is not behaving in a culturally competent manner. | | | |Application: |When meeting a patient or family for the first time, be aware that their beliefs and practices may differ from your own. Try to | | |learn as much as you can about the family’s life and how they view the world. | | | | | | |Culture | | | | |Definition: |Culture is defined as the sum of one’s beliefs, rituals, customs and practices that guide thinking, decisions and actions in a | | |patterned way. They are learned throughout a lifetime and passed on through generations. | | | | |Examples: |Examine Culture in the following examples: | | |Example 1: Among some cultures in India, the occasion on which a child first eats solid foods is celebrated with great ceremony. | |Example 2: â€Å"Family† is defined differently in different cultures: in some cultures, â€Å"family† means primarily parents and children. | | |In other cultures, â€Å"family includes a large number of relatives, loosely related. | | |Example 3: Disabilities are viewed differently in different cultures. In some cultures, people with disabilities are hidden, in | | |others they are believed to be endowed with special gifts. In some cultures, people with disabilities are encouraged to become | | |independent and live independently; in others, it is the family’s wish and responsibility to care for the disabled person. | | | | |Application: |Because of differences between cultures, patients’ behaviors and beliefs may be different from one’s own. | | | | | | |Explanatory Model | | | | |Definition: |The Explanatory Model is the belief system that people from a given culture have about what has caused their illness and what the | | |illness does to them. Patients’ beliefs about what will help cure them depend on their explanatory model. | | | | |Examples: |Examine the Explanatory Model in the following examples: | | |Example 1: A Romani patient may believe that bad luck, bad behavior or contamination has caused his illness. | | |Example 2: An Hispanic mother may believe that her child has Mal d’ojo, or has been cursed with the â€Å"evil eye. | | |Example 3: An Asian patient may believe she is having a difficult birth because of an imbalance between hot and cold in her body. As| | |pregnancy is a â€Å"cold† condition she may request a drink of hot water, for balance. | | | | |Application: |In order to learn about your patients’ explanatory model, you may want to ask something like: â€Å"I know different people have very | | |different ways of understanding illness†¦ Please help me understand how you see things. † | | | | | | | |Health Beliefs | | | | |Definition: |Patients’ beliefs about their health. Health eliefs include cultural beliefs about what causes illness, what will help illness and | | |who is best prepared to help the illness. The â€Å"Health Belief Model† as defined by Becker, postulates that patients weigh more | | |general beliefs such as whether or not they really believe they are ill and whether they believe the treatment offered by the | | |physician will offer relief, against potential disadvantages of the treatment. | | | |Examples: |Examine Health Beliefs in the following examples: | | |Example 1: A mother’s health belief may involve the idea that a particular amulet will protect her daughter. | | |Example 2: Some Native American tribes health beliefs include the idea that taking a photograph of a person will rob the person of | | |his or her soul. | |Example 3: A mother may believe that her daugh ter doesn’t have asthma, but just coughs occasionally and that the inhaled steroids | | |are dangerous for her daughter. She may therefore decide that the potential risks of the medication outweigh the benefits. | | | | |Application: |A patient whose health belief is that his illness is a punishment for past sins may not believe that biomedical care will help him. | |He may believe that he will only get better when he atones for his sins. | | | | | | | |Social Factors | | | | |Definition: |Social Factors refer to environmental factors which affect how the family functions. These include (but are not limited to) | | |financial factors (such as socioeconomic status or type of – or lack of – insurance), logistical factors (such as transportation or | | |juggling many demands), housing, childcare and accessible health care. Social factors sometimes also include family relationships or| | |family dynamics which affect a child or family member. This often, in turn, influences emotional factors. | | | |Examples: |Some examples of Social Factors are: | | |Example 1: Some families do not buy medications that they need because they do not have insurance or cannot afford the co-pay. | | |Example 2: A child may come to clinic dirty, not because the mother doesn’t care about cleanliness but because the water has been | | |off and the landlord refuses to return her phone calls. | |Example 3: A child’s divorced parents may be angry at each other, causing tension in the family and interfering with the consistency| | |of his care as he moves between their homes. | | | | |Application: |It is always important to learn as much as you can about the social factors that affect a family. This will help you understand the | | |choices they make and the constraints they are under. | | | | | | |Acculturation | | | | |Definition: |The adoption of the behavior patterns of the dominant culture; the process of assimilating new ideas into an existing cognitive | | |structure. Acculturation is the process of acquiring a second culture. Assimilation is the process of replacing one’s first culture | | |with a second culture. | | | | |Examples: |Some examples of Acculturation are: | | |Example 1: A first generation Italian who lives in an Italian enclave in he United States may continue to speak just Italian and to| | |follow the norms and mores of his Italian origins. This person will not have become highly acculturated to American culture. | | |Example 2: The granddaughter of a Chinese immigrant has gone to American schools and will now attend an American college. She spends| | |time primarily with her American friends, dresses as they do and shares their values and interests. She has become highly | | |acculturated into American culture. | | | | |Application: |The degree to which a patient holds the health beliefs of his country-of-origin will depend in part on how acculturated he has | | |become to American culture. | How to cite Core Concepts in Cultural Competence, Papers

Rin vs Tide free essay sample

In the first move of its kind by HUL, homecare brand Rin has openly taken on rival P6s Tide, without the typical airbrushing or pixellation to hide the rival brand name on TV and ads on radio. The current high profile aggressive stand of Rin has a background story. There was a proxy war going on between Rin and Tide since December 2009. In order to retain its market share, in December PG introduced a low-cost detergent, Tide Natural, claiming in its ads that it provided whiteness with special fragrance. The product was positioned against HI-ILs Rin and Wheel. Tide Naturals was priced significantly ower to the Rin. Tide Naturals was launched at Rs 50 per Kg , Rs 10 for 200 gms and Rs 20 for400 gms. Rin was priced at Rs 70 per Kg at that time. The reduced price of the Tide variant was an immediate threat to Rin. Since Tide already has an established brand equity, Rin was bound to face the heat. We will write a custom essay sample on Rin vs Tide or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Although HUL had another low priced brand Wheel priced at Rs 32/Kg, Tide was not in the same category of Wheel. Rin had to cut the price to resist the market share erosion. HUL was facing a steady erosion in the market share in most of the categories. In the detergent category itself, he brand faced a market share fall of 2. 5% in December 2009. With PG starting a price war, HUL had to react and it did by cutting the price of Rin by 30% to Rs 50 per Kg. HUL also reacted to the Tide Naturals price war in a Guerrilla Marketing way. It took PG to the court regarding the Tide Naturals advertisement. The contention was that Tide Naturals was giving the impression to the consumers that it contained natural ingredients like Sandal. The court ordered PG to modify the campaign and While PG opened a war in the price front, HUL retaliated by opening two war fronts. One was the direct comparative ad and other through the court order asking PG to modify Tide Naturals Ad and to admit that Tide Naturals is not Natural. So we can that HUL retaliated with an aggressive two-pronged strategy. * First, it challenged Tides claim of whiteness with special fragrance in the Chennai High Court, which passed an order on 25 February 2010 (CS 189/2010), directing PG to modify the advertisement since it was not really able to substantiate the claim of whiteness with special fragrance. The court has granted an injunction and directed PG to respond within three weeks. Three days later on 28 February, HUL launched an aggressive TV campaign aired during prime time It was Rin which won the Round 1 of this war. It generated enough Buzz about the brand with all the media talking about the campaign. Rin was also able to neutralize the aggression of PG to certain extent. Tide chose not to respond because further fuel to the fight can highlight the fact that Tide Naturals does not contain any Natural Ingredients which may negatively affect the brands standing in the consumers mind. So it is better to play the role of a poor victim at this point of time. PG can celebrate because of the free advertisement it got for Tide Naturals because of the comparative ad of Rin. Although Indian marketing world have seen lot of comparative ads, the Rin Vs Tide is a rare case of direct comparative ad where the brand has taken the competitor brands name and challenging it head on. That is the main reason behind the media noise about the campaign. PG India always was a laid back competitor in the FMCG market. Despite having the product portfolio and market strength, it never realized its potential. The company was happy with their minuscule market share in the various categories in the FMCG usiness. For television viewers, it was hard to miss the now infamous Rin commercial, which was unleashed on Indian television screens on Thursday (February 25, 2010). Perhaps bombardment would be a better word: the high-voltage TVC was supported by a media plan that included primetime slots across all major GECs and news channels, in an effort to deliver maximum impact over the long weekend. The ad shows two mothers waiting at a bus stop for their children, who are returning from school. They spot each others shopping baskets one womans basket sports a packet of Rin, while the other has purchased Tide Naturals. The Tide lady looks proudly at her purchase and brags about Tides khushboo aur safedi bhi offering When the school bus rounds the corner and drops off the two children, the Tide ladys boy is wearing a visibly dull shirt, while behind him emerges a boy clad in a spotless white shirt, who runs past the shocked Tide lady, over to his Rin mother. To make things cheekier, the boy asks his mother, Aunty chaunk kyun gayi? (Why is aunty so shocked? ), where the word chaunk could easily be a reference to Tides punch line, Chaunk gaye? The voiceover concludes that Rin is behtar or superior to Tide, when it comes to whiteness, and at a chaunkane wala price of Rs 25, at that. A super, Issued in the interest of Rin users, completes the commercial. Comparative advertising is, quite obviously, not a new phenomenon by any standards. Every other brand has dabbled with it at some point, while it is almost formulaic for some categories. However, to make comparisons with competition involves discretion in execution, such as air-brushing or pixelating a competitors brand name/pack shot, and most definitely, keeping away from referring to rival brand names. With this ad, however, Rin seems to have broken every rule in the book. But what may seem like a publicity stunt to some, is, in all probability, a well-thought out strategy on the part of Rins makers, Hindustan Unilever (HUL). There are two debatable issues in this advertisement: * The advertisement clearly shows a packet of Tide Naturals, which has green packaging and is a cheaper extension of Tide, which orange packaging) whereas the woman in the commercial says Tide se kahin behatar safedi de Rin (Rin gives better whiteness than Tide)- Does this amount to misleading the public as per the Indian Law? At the end of the advertisement, a line is displayed on the bottom stating hat this claim is based on laboratory tests done through globally accepted protocols in independent third-party laboratories and Schematic representation of superior whiteness is based on Whiteness Index test of Rin Vs Tide Naturals as tested by Independent lab .